Red

(RED) and Dexerto teamed up to launch the gaming vertical of (RED) with the (RED) Creator Cup.  A first-of-a-kind fundraising event where fans were able to interact with their favorite creators on Twitch and YouTube for laughs, prizes and general goodwill.  Dexerto developed the concept, produced the broadcast event - from development of the custom Minecraft server to the limited-edition medallions that creators received - and created fan awareness through a pre, during and post-show cadence of editorial, video and social posts.