The 2023 Click It or Ticket (CIOT) high-visibility enforcement (HVE) campaign aims to get drivers to wear their seat belt. Based on FARS data, the most significant demographic involved in fatal crashes involving an unbelted person is 18- to 34-year-old males, making them the primary target audience for this campaign.
Dexerto developed an activation using Dexerto’s social channels and connections providing awareness to Americans about the Click it or ticket traffic rule of wearing your seatbelt while in a car.
Content Impressions
Dexerto Created Content Pieces
