Pop-Tarts aimed to increase brand recognition and affection among Gen Z and young adults, while also promoting their “Crazy Good” flavors through Dexerto channels, with the ultimate goal of boosting sales.
To achieve this, Dexerto designed a content and media campaign that effectively positioned Pop-Tarts and its signature flavors in front of our vast gaming and entertainment audience. The campaign utilized an innovative and engaging approach that generated excitement, interest, and awareness through a campaign we called - Pop to The Top!
The centerpiece of the campaign was a competition that placed Pop-Tarts at the heart of a influencer gaming event that featured eight streamers who competed to determine the best flavor.
Content Impressions
Brand Engagements
