MCDONALD’S
Launching the Grinch Meal Through Community Driven Livestreams
To launch the Grinch Meal with gaming audiences during the holiday season, Dexerto developed and executed a custom campaign anchored by a festive, creator-led livestream activation that captured the cozy, communal energy of the season with a playful twist. Creators took on themed, fan-voted challenges and gave back to the community by raiding additional talent to spread holiday cheer, generating engaging, shareable moments that were amplified across Dexerto’s social channels.
CAMPAIGN DETAILS
CLIENT
McDonald's
SERVICES
Influencers, Livestreams, Social Content, Care Packages, Media
