Dexerto today launched Omnidex, a supply-side platform already processing more than 90 billion ad requests per month across a curated network of premium gaming and entertainment publishers.

Built by publishers for publishers, Omnidex addresses a persistent challenge in youth culture media: how to access blue-chip advertiser budgets and endemic brand partnerships without the scale of a tier-1 media company. The platform extends Dexerto’s publisher-led partnerships approach to a vetted network of partners, bringing demand that typically doesn’t flow through traditional programmatic channels.

After 6 months in beta, Omnidex is already operating at significant scale:

• 90+ billion ad requests processed monthly
• 600+ gaming and entertainment publishers
• 65 active brand campaigns delivered across the network
• 225 million monthly active users reached across entertainment, gaming, sports, food, tech, lifestyle and more

“Most SSPs aggregate the same RTB demand pools and layer on fees. We built something different – a publisher-led partnership model that brings the kind of advertiser relationships and endemic partnerships that independent gaming and entertainment publishers struggle to access alone,” said Nicolas Hulsmans, Co-Founder at Dexerto. “The traction we’ve seen in just 6 months validates that there’s real appetite for this approach.”

The platform addresses needs on both sides of the market. For advertisers, Omnidex solves three problems at once: a curated network of premium, brand-safe inventory; the Dexpert intelligence layer powered by first-party data from Dexerto’s owned and operated properties; and access to high-impact rich media formats not available on the programmatic open exchange. For publishers, it’s access to premium advertiser budgets beyond the open exchange. Advertisers work with Omnidex’s partnerships team to activate campaigns across a disclosed, curated network – with full visibility into placements and contextual alignment.

The platform has attracted blue-chip and endemic brands seeking premium youth culture environments, including campaigns across gaming, entertainment, lifestyle, and technology verticals. Examples of brand partners working with the Omnidex network during beta have included McDonald’s, US Navy, and PlayStation, among others.

Featured publishers in the Omnidex network include Dexerto, Valnet, Fanbyte, Blitz, and Wand, with expansion planned into additional youth culture verticals throughout 2026.

“Brands don’t just get a brand-safe network – they get our Dexpert data layer and rich media formats they can’t buy on the open exchange,” added Hulsmans. “That’s the difference between reselling inventory and bringing something new to the table. For quality publishers, it’s access to advertiser conversations they can’t unlock alone. For brands, it’s premium youth audiences, smarter targeting, and formats with real impact – without gambling on open exchanges.”